Monday, October 27, 2008

Apple: Innovation Creates Competitive Edge




Recently, I have read an interesting article in daily newspaper "The Wall Street Journal" posted by Yukari Iwatani Kane. According to him Apple Inc. reported a 26% increase in its quarterly profit, besides that, the demand for Apple's premium products have been largly unaffected by the souring economy. Its revenue rose mainly benefited from solid Macintosh computer sales, iPhone and a new iPod Nano.

And here comes a question: do you thing innovativeness of Apple Inc. have brought about competitive edge and made the company unbeatable?